Customers Always Come First: Market Oriented Model Essay

Sample Essay

Words 1,318

The world of marketing has come a long way since the only maxim was “The customer is always right”. One of the most important new versions of that age-old wisdom is the model of “customer relationship management.” This paper examines that strategy and demonstrates that it is the most efficient one for companies to adapt because it is most successful in emphasizing (and responding to) the needs of the customer. This method marketing allows for various techniques to be used to learn more about the needs and behaviors of the company’s for the purpose of developing stronger relationships with those customers. The motto of this strategy might still be “The customer is always right” – but a more appropriate version might be something more like “Good customer relationships are the core of all long-term business success.” (Styler 2000). (more…)

Market Research Essay

Sample Essay

Words 2,280

All triumphant business owners must know their markets, competitors, the customer wants and needs, and “what it takes to be competitive.” It is not sufficient to know the answers to what, where, when, and how questions about our businesses. We also need to know why people buy our products and services. You should imagine budgeting at least a minimal amount of time and money for research, particularly if you are starting a new business or branching out into a new direction. (more…)

Management of E-Commerce: Essay

Sample Essay

Words 1,813

Case Assignment Question:

What is the singular biggest strategic challenge to e-commerce marketing between countries?

The fundamental opportunity offered by the Internet is for suppliers to gain direct access to consumers, without the attendant costs associated with the maintenance of physical distribution channels – people, bricks, and mortar. In the electronic medium, competitors can emerge from anywhere in the world. They are not necessarily limited by geography. The strategic implications for all businesses are profound (especially for retailers and financial services organizations). The value chains of most markets will fundamentally change. (more…)

Marketing Case Studies

There are many businesses which make use of articles to market their firm. This procedure has become quite successful as many businesses have gotten the customers whom they were targeting through their writing. Writing articles can be considered a way in which businesses carry out their marketing. This is considered to be one of the most popular and successful types of marketing. (more…)

Online Master Degree Programs

With many people busy in their daily lives, there is not much time left for studying. In this day and age people are unable to take time out to actually go to a university, study and get their degree; especially to do their master’s program. Even universities these days understand this problem which is why many of them have started to offer online masters degree programs for people interested in studying from home. This is certainly a more convenient way of studying. (more…)