Essay on John Maynard Keynes

Who Was John Maynard Keynes?

John Maynard Keynes (1883–1946) was a British economist who founded Keynesian economics and is widely regarded as the father of contemporary macroeconomics, the study of how economic markets and other large-scale systems behave.

One of Keynesian economics’ tenets is that governments should actively endeavor to influence the trajectory of economies, particularly by raising expenditure to stimulate demand in times of recession. (more…)

Writing Quality Essays

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Essay writing is indeed a difficult task because it consists of conducting thorough research, determining the authenticity of material gathered through research, and writing with coherence and in a structured manner. There are many students in high school and college who simply dread the idea of writing essays but they do not have any other choice. Essay writing is inevitable and there is no student who can get through academia without writing essays as per the required standards. The purpose of this article is to provide you some useful tips to guide you to write essays. Below are some very useful tips for you to consider. (more…)

Differences between Marketing and Business Plans

During business study programs students often come across courses like management, accounting, finance, economics, and marketing. A business comprises of all these elements in order to be successful in the long run.  Though, the main difference between a business plan and a marketing plan is that a business plan focuses on the business operations as a whole. Factors related to accounting, economics, finance, management, and marketing are present in a business plan while marketing is just one element of a large or even a small business that mainly focuses on the increase of sales, research, and development of a particular product of a business. This article will discuss the purpose of business and marketing plans and how they differ. (more…)

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