Personal Selling in the Movie Industry: Essay

Personal Selling in the Movie Industry: Essay

Sample Essay

Words 1,059

The American community has long had an attraction to movies. With 462 new movies released, 8.4 billion dollars in domestic box-office sales, and 1.5 billion tickets sold, 2001 was a record year (MPAA). Although total movie production costs for the studios that are members of the MPAA1 appear to have leveled around $50 million per movie in the last few years, marketing costs are still growing. (more…)

Kantism and Utilitarianist Approach

Kantism and Utilitarianist Approach

Compare and Contrast Paper

Words 714

Kantianism purports to make moral worth depend on conditions that can be satisfied by choice, and in so far as it succeeds, it offers solace to those whose natures through no faults of theirs are not, as Hume might say, sweet and gentle and good.  Kantianism would be both repulsive and no solace if it made good natures barriers to moral worth. But, contrary to implications of what Beck and other translators and interpreters have taken to be ‘the first proposition of morality, Kantianism maintains merely that good natures are not necessary to moral worth. (In Chapter IV of Sobel 2002e) (more…)

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