During business study programs students often come across courses like management, accounting, finance, economics, and marketing. A business comprises of all these elements in order to be successful in the long run. Though, the main difference between a business plan and a marketing plan is that a business plan focuses on the business operations as a whole. Factors related to accounting, economics, finance, management, and marketing are present in a business plan while marketing is just one element of a large or even a small business which mainly focuses on the increase of sales, research and development of a particular product of a business. This article will discuss the purpose of business and marketing plans and how they differ. (more…)
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A significant number of persons experience from high levels of trait anxiety. Trait anxiety may be linked to a scrupulous gene for the serotonin transporter (5HTT) protein. Those scoring high on anxiety (as measured by the NEO-PI neuroticism scale) were found to have a short variation of a polymorphic genetic allele coding for the serotonin transporter. Persons with the long variant scored drastically lower in anxiety (neuroticism). The short form of this gene results in concentrated 5HT transport and thus greater availability of 5HT at the postsynaptic site. (more…)
With the ever growing and booming technology it is impossible for any student to survive without a cellular phone. In fact, these days if you do not have a cell phone you may be considered as outdated who may love living in the old era. Cellular phones can be extremely beneficial as well as a nuisance during college studies. From a professor’s point of view, cellular phones should be completely banned from being used in college classrooms. Whereas, from a student’s point of view it is something that helps him/her keep in touch with family and friends all the time. Besides, it helps with other academic activities as well such as accessing websites providing authentic references in a particular assignment or course. It can also be an extremely distracting factor especially during the lecture as it can put a professor off the track. However, in this article, some of the benefits of cellular phones during college studies will be discussed. Keep reading below to learn more about the benefits of cellular phones in college. (more…)