According to Michael Messner Sports is not a biological demand, rather it is a social need and a social institution. Sports are very similar to other institutions like a community, school or politics and like these other institutions sports has changed and developed. Bringing about change in the social structure of a certain sport is not an easy task. However, the most important issue which makes sports a social institution is the value of social associations and the power of some people in the sport are the dependable basis of inspiration (Weiss & Ferrer-Caja, 2002). Therefore close associates may also influence other major behaviors like .ethical decision making.
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