Organizational Change: Unilever’s Case

Sample Paper

Words 2,190

In the beginning of 2000 the organization came up with a €5 billion five-year growth strategy whose goal was an important improvement in the company’s performance. This plan was named Path to Growth’ Strategy (PGS). The activity meant wide-ranging restructuring of operations and businesses. This move received a mixed reaction from the analysts and observers, as many questioned the huge organization’s ability to carry out the divestment successfully. (ICMR, 2004)

To accomplish the PGS Unilever focused on:

  • Change the present organizational structure
  • Concentrate on leading brands
  • Sustain these principal brands with well-organized research and development and focused marketing plan
  • Downsize the supply chain
  • Shorten business processes
  • reorganize and  remove under-performing businesses and brands

Unilever’s new structure was planned to focus on Unilever’s two major divisions, and Home and Beauty Products. Numerous divestments were made  which included European bakery supplies business, and French culinary business Benedicta, Bestfoods Baking and its subsidiaries, Elizabeth Arden and Unilever Cosmetics in addition to its Dutch refinery and industrial cleaning businesses just to name a few.  (ICMR, 2004)

From these changes the organization expected cost savings of €1.5 billion by 2004 and global procurement would lead to additional savings of €1.6 billion by 2003. In addition 25,000 workers were laid off.  The focus of the restructuring was global but it was concentrated in the US and Europe. It was believed at that time that annual cost savings would be a billion Euros. The major cost-cutting took place in the foods segment as the home and personal care sections were already much more organized. (ICMR, 2004)

Thank you for visiting and viewing our articles and sample papers. Kindly be informed that all these articles and sample papers are for marketing purposes only. The sole purpose of these articles and sample papers is just to provide our customers with an idea about our services before they place an order.

Kindly visit our order/inquiry page for further assistance.

Kindly order custom made Essays, Term Papers, Research Papers, Thesis, Dissertation, Assignment, Book Reports, Reviews, Presentations, Projects, Case Studies, Coursework, Homework, Creative Writing, Critical Thinking, on the topic by clicking on the order page.


Recent Posts

Essay: Profession of Accounting

Sample Essay Emphasis is laid on investors on the quality of work rather than the…

10 hours ago

Models of Hybrid Course Design

Hybrid online courses can be designed using different models. One of them is face to…

4 days ago

What Is a Hybrid Class?

A conventional college course maintains a daily schedule of meetings in-person on-campus setting. Students use…

4 days ago

Essay: Dangers of Ecstasy

Sample Essay Frоm а сhеmiсаl аspесt, есstаsy is аlsо а dаngеrоus drug thаt соntаins hаrmful…

5 days ago

Essay: Freedom Summer

Sample Essay Evaluate Doug McAdams methodology used in this book. Before discussing the methodology of…

2 weeks ago

Overview of Taka Cuisines

Taka Cuisine has been succeeding in innovative improvements and by means of diverse technologies in…

3 weeks ago