Existing Competition in Cyprus: Essay

Sample Essay

Words 1,238

Introduction

There are already a number of good 5 Star hotels available in Limassol area, for the feasibility study it is important to have an idea about the competition to understand that is being provided by the present companies and what is standards and services are needed to attract customer, in addition it also helps in trying to find what can be done to have a competitive advantage.  In Limassol there are in total forty-three hotels. Six of them are five star hotels, nine of them are four-star hotels, sixteen are three star hotels, nine are two star hotels and the rest three are one star hotels.

The five star hotels are Four Seasons Hotel, the Hawaii Grand, Le Meridian, the St. Raphael hotel and the Amathus Beach Hotel, the. The five star hotels in Limassol comprise 14% of the hotels.

Four Seasons Hotel

The Hotel is located on its own sandy beach, which has been honor with the Blue Flag which is a symbol of cleanliness and safety awarded by the European Community, eight kilometer east of Limassol city centre.

All guest rooms feature luxury bathrooms, hairdryer, robes, direct-dial telephone, 25″ color digital television sets with infra-red keyboard internet connection, play stations and pay movies, radio, mini-bar, baby monitoring device, heating, air conditioning and large balcony.

The Hotel also offers an “adults only” holiday haven in an annex of luxury Garden Studios and Suites; each one with its own private Jacuzzi and on the ground floor direct access to a river-like pool.

Sport and leisure activities include two outdoor swimming pools, one of which is heated; one lagoon-like pool with Jacuzzis and one for Adults only. Moreover, there is a seawater indoor heated pool with sauna, steam room and Jacuzzi, tennis courts and a fully equipped gym.

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