The research has been designed to achieve the following objectives:
- The research seeks to establish a sound knowledge of the causes of the privacy and security issue in ecommerce and shall do so by carrying out a thorough analysis of related literature and studies.
- The research shall seek to highlight and establish upon exact elements of privacy and security in ecommerce that play the role of key variables in the subject of the research.
- The research shall seek to identify elements that act as barriers to privacy and security in e-commerce.
- The research shall examine the effect of privacy and security on consumer behavior in online shopping environments in order to recommend strategies that can be brought into use in the development of ecommerce websites such that the issue of privacy and security can be resolved.
1.3 Project Aim
The aim of the project is to shed light on the potential that ecommerce holds and to provide a methodology making use of which a productive use of the potential can be made. The research performed is one that seeks to identify contributing and conflicting variables to ecommerce so that they can be addressed accordingly in the use of ecommerce.
1.4 Research Questions
In order to meet the objectives, the research shall be directed in a manner such that it provides answers to the following key questions. Answers to these key questions shall then be brought into use to meet the objectives of the research.
- What relevance does ecommerce hold with regard to providing privacy and security to the consumers and businesses that choose to make use of it?
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