William Neil mentions that profitability is one of the most crucial factors to determining stock price (Neil, 2000). So for an investor to earn capital gains and dividends it is necessary to look at items that show positive earnings. This is one of the most essential ideas of fundamental analysis. (Neil, 2000), goes on to say that in technical analysis, the use of charts is very important as charts show the trends much more effectively than figures do.
Personal Reflections and Comments
“Firm Foundations” and “Castles in the air” are very important and relevant theories in the field of investment. This article has helped me gain a better understanding of how to invest and what are the most important criteria of investments.
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