Furthermore the have been able to capture the interest of the local market with this product. With their current market strategy, of consumer satisfaction through market segmentation and research, they can easily develop new products that can maintain their position in the market.
On the other hand they will be facing strong competition from already established and well financed beer makers in the U.K. some the names like Whitbread group and Bass have already sold their brewing operations within the U.K. besides the U.K. brewing market is seeing major acquisitions and take over as companies like S&N are increasing their capacity by acquiring breweries. Furthermore brewers like Grolsch are being purchased by SABMiller. The situation in the U.K. market seems to be dire since Grolsch’s second most important market happens to be the U.K market.
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