Differences between Marketing and Business Plans

During business study programs students often come across courses like management, accounting, finance, economics, and marketing. A business comprises of all these elements in order to be successful in the long run.  Though, the main difference between a business plan and a marketing plan is that a business plan focuses on the business operations as a whole. Factors related to accounting, economics, finance, management, and marketing are present in a business plan while marketing is just one element of a large or even a small business which mainly focuses on the increase of sales, research and development of a particular product of a business. This article will discuss the purpose of business and marketing plans and how they differ.

Purpose of Business Plan

The main purpose of a business plan is to help an organization meet the specifications of a successful business with the main focus on its operations and objectives following growth strategies and plans in the long run.

The Purpose of Marketing Plan

A marketing plan, on the other hand, focuses on the increment of sales of a business product.  Strategies and careful plans are devised in order to increase sales of a product to earn profits and revenues.

Components of Business and Marketing Plans

A business plan comprises of accounting, managerial, economic, marketing and financial aspects of the business operation while a marketing plan is one of the elements of a business plan focusing on research and development of products according to the needs and demands of the target market.


For funding purposes, a business plan is very important. Before launching a new business a feasibility report is prepared comprises of business strategy which is then approved or disapproved by the financiers as they are the ones who invest capital into the business.

A business plan requires a five-year plan to project into the future while marketing plan 1 year period.

Thank you for visiting and viewing our articles and sample papers. Kindly be informed that all these articles and sample papers are for marketing purposes only. The sole purpose of these articles and sample papers is just to provide our customers with an idea about our services before they place an order.

Kindly visit our order/inquiry page for further assistance.

Kindly order custom made Essays, Term Papers, Research Papers, Thesis, Dissertation, Assignment, Book Reports, Reviews, Presentations, Projects, Case Studies, Coursework, Homework, Creative Writing, Critical Thinking, on the topic by clicking on the order page.


Recent Posts

Research Paper on Capital Sentencing

Judicial instructions provide the law which jurors are to follow when making their decisions. These…

1 week ago

Essay on Drug Abuse among young children

The health of young people has long been of interest to the World Health Organization…

2 weeks ago

Essay on Environmental Leverage

“Environmental leverage is a tool for balancing the economic and environmental merit of projects in…

3 weeks ago

Thesis on Business Process

It has become impossible to ignore the fact that information technologies and information itself have…

3 weeks ago

Thesis on Physical Education in Schools

Physical educators have long expressed the idea that attitudes toward physical education have an important…

4 weeks ago

Essay on Importance of Environmental Education

The Present Curricula on Environmental Education in Elementary Schools Environmental education has become one of…

1 month ago