Customers Always Come First: Market Oriented Model Essay

Sample Essay

Words 1,318

The world of marketing has come a long way since the only maxim was “The customer is always right”. One of the most important new versions of that age-old wisdom is the model of “customer relationship management.” This paper examines that strategy and demonstrates that it is the most efficient one for companies to adapt because it is most successful in emphasizing (and responding to) the needs of the customer. This method marketing allows for various techniques to be used to learn more about the needs and behaviors of the company’s for the purpose of developing stronger relationships with those customers. The motto of this strategy might still be “The customer is always right” – but a more appropriate version might be something more like “Good customer relationships are the core of all long-term business success.” (Styler 2000).

One of the problems that businesses have always faced is that while many if not most are perfectly willing to try to accommodate their customers, managers and owners of businesses have often had only the slightest idea of what it is that customers want. They simply are not closely enough attuned to the market. There are a number of reasons for this lack of knowledge about the customer. In some cases, it may derive from simply failing to ask customers what exactly it is that they want, but usually the reasons are more complex than this.

Thank you for visiting Essaydemon.com and viewing our articles and sample papers. Kindly be informed that all these articles and sample papers are for marketing purposes only. The sole purpose of these articles and sample papers is just to provide our customers with an idea about our services before they place an order.

Kindly visit our order/inquiry page for further assistance.

Kindly order custom made Essays, Term Papers, Research Papers, Thesis, Dissertation, Assignment, Book Reports, Reviews, Presentations, Projects, Case Studies, Coursework, Homework, Creative Writing, Critical Thinking, on the topic by clicking on the order page.

admin

Recent Posts

Maintaining Medical Records

Maintaining Medical Records requires the appropriate software and is essential both for the patients and…

3 weeks ago

Is Scientology a Religion?

Scientology is regarded the most notorious religious movement of the 20th century. The Church of…

1 month ago

Issues of Capital Punishment

Capital punishment is a contentious and controversial issue in today’s world. The main objective of…

1 month ago

Journalism Ethics and Standards

Journalism ethics and standards comprise are adhered to by journalists. This division of media ethics is commonly called by…

2 months ago

Essay: Shakespeare’s Side of the Story

Sample Essay For Shakespeare’s side of the story, facts were derived from the chronicle by…

2 months ago

Essay: Frankenstein’s Representations

Sample Essay Frankenstein’s representations in movies are however more distorted than the original owner’s intention.…

2 months ago