Importance of Marketing & Advertising in a Business
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Marketing is one of the most important components of a business affecting sales and productivity. Attracting customers is not as easy as we think, especially when there is tough competition out there in the market. All business owners understand the importance of marketing, but they cannot distinguish between marketing and advertising. Marketing has vast boundaries […]

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Loyalty Programs By Retailers
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There has been a significant increase in the introduction of customer loyalty programs in the past few years and customers are also seen as responding to these programs positively. According to the National Retail Federation in the United States, today retailers face the most challenging task of promoting loyalty in their customers According to experts […]

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Leadership with Nursing Informatics
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The Academy of Canadian Executive Nurses emphasized the need for nursing leadership in Canada and the promotion of the essential role of nursing executives in changing the nation’s healthcare system into a composite patient care system. Included in the suggestions was the necessity to create modern management capabilities that will give nurse leaders the abilities […]

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