LO1 Understand the operational and economic characteristics of hospitality operations
(1.1) Analyze the nature of different hospitality products and services the Hyatt Hotel might offer to satisfy the customers
(1.2) Evaluate the different patterns of demand that may arise from the market
(1.3) Compare customer profiles and their differing expectations and requirements in respect of hospitality provision
M1: Evaluate the role of the Hyatt Hotels Corporations to make most of these theories in 1.3
(1.4) Analyze different factors affecting average spending power in hospitality businesses
LO2 Understand product development within hospitality environments
The following 4 criteria should be covered through Power-Point Slides.
Your presentation should include EVERY member of your group and ideally, will be presented using Microsoft Powerpoint Slides. There should be a maximum of 20 slides for the complete presentation in groups of 4-5 learners to demonstrate the following criteria 2.1, 2.2, 2.3 and 2.4. Note you will be assessed based on your own performance, and contribution in the power-point slides and presentation, though the activity can be developed in groups. Consequently, you will be assessed and graded individually. You can choose a particular example or a range of examples to raise your case. It would be highly recommended to have references on the slides and at the end.
(2.1) Evaluate the key stages in product and service development applied within a hospitality operation (i.e. market research, market segmentation, idea evaluation, concept development).
(2.2) Analyze the features which contribute towards the customers’ perception of products and services
(2.3) Assess the opportunities and constraints affecting product and service development within a hospitality environment.
(2.4) Evaluate different merchandising opportunities for hospitality products and services (this could include various Promotional activities)
LO3 Understand pricing and profitability concepts within hospitality operations
(3.1) Evaluate different methods of pricing taking into account additional pricing considerations
M2: Provide examples from Hyatt Hotels Corporations to support your case (ref: 3.1)
(3.2) Assess the factors which affect revenue generation and profitability in hospitality operations
LO4 Be able to use appraisal techniques to analyze and improve operational performance
(4.1) Apply different performance measures and appraisal techniques to individual aspects of hospitality operations, the product, and the whole operation
M3: Compare these activities explored in 4.1 with Hyatt Hotels Corporations
(4.2) Determine the effectiveness of different quantitative and qualitative appraisal techniques and their application to hospitality operations
(4.3) Apply approaches to business analysis, evaluation and planning appropriate to hospitality operations, making proposals for action
D3: Provide a SWOT analysis of the Hyatt Hotels Corporations and provide recommendations.
Using the relevant current issues, theories and literature, write an essay comprised of the following broad topics/sub-sections:
Wherever possible you should answer the above requirements using practical examples from the following organizations.
- Hotel – 3*or 4*or 5*(only one choice from this)
- Ship – floating resort hotels
- Boat – the luxury yacht
- Timeshare complexes – right to use at a particular time in a year
- Student Hall residence – conference delegates
LO1 Understand services provided by the rooms division in diverse context
1.1 Discuss accommodation and front office services for different organizations
1.2. Analyze the roles and responsibilities of a range of accommodation and reception services staff
M1: You should adopt a suitable strategy to identify the responsibilities of the reception service staff of an organization of your choice
1.3. Discuss legal and statutory requirements that apply to rooms division operations
1.4. Evaluate services provided by the rooms division in a range of hospitality businesses
LO2 Understand the impact of contemporary management issues on the effective management and business performance in the front of house area
- Assess the importance of the front of house area to effective management
- Discuss the key aspects of planning and management of the front of house area for a given hospitality operation
- Critically discuss the key operational issues affecting the effective management and business performance of the front office area for a given operation
LO3 Understand the factors that contribute to effective management and business performance in the accommodation service function
The following 3 criteria should be covered through Power-Point Slides.
Your presentation should include EVERY member of your group and ideally, will be presented using Microsoft Powerpoint Slides. There should be a maximum of 20 slides for the complete presentation in groups of 4-5 learners to demonstrate the following criteria 3.1, 3.2 and 3.3. Note you will be assessed based on your own performance, and contribution in the power-point slides and presentation, though the activity can be developed in groups. Consequently, you will be assessed and graded individually. You can choose a particular example or a range of examples to raise your case. It would be highly recommended to have references on the slides and at the end.
3.1. Assess the importance of property interiors and design to effective management
3.2 Discuss the critical aspects of planning and management of the accommodation service function for a given hospitality operation
3.3. Analyze the key operational issues affecting the effective management and business performance of the accommodation service function for a given operation
LO4 Be able to apply techniques to maximize and measure occupancy and rooms revenue
- Perform revenue/yield management activities to maximize occupancy and rooms revenue
M2: Identify and apply appropriate techniques that can be used to assist maximizing occupancy and room revenue
- Discuss sales techniques that rooms division staff can use to promote and maximize revenue
D3: Credit will be awarded to demonstrate creative and out of the box thinking
- Discuss the purpose and use of forecasting and statistical data within the rooms division
M3: Identify the limitations of employing such techniques and justify whether forecasting should be employed despite apparent limitations. Present and communicate appropriate findings
- Calculate rooms division performance indicators to measure the success of accommodation sales
Go online and compare the marketing strategies of McDonald’s, Wendy’s, and Burger King. What age group is each targeting? Why do you think about this?
There’s an old saying that, “two good marketing people can make up for one bad technology decision.” Is it a certainty that a company will lose out on new opportunities if it does not keep up with new technology? Explain your position. Can you think of an industry segment where the technology may not play an important role? (more…)
1. ) Compare the background and main features of Humanistic Buddhism and Engaged Buddhism.
(no other details)
2.)The Ritz Carlton Hotel Co.
1. What is the essence of The Ritz Carlton experience? What are the strengths of The Ritz-Carlton Hotel?
2. How does The Ritz-Carlton create “Ladies and Gentlemen” in only seven days?
3. Is this the time that McBride should consider a total overhaul of the hotel opening process? If yes, what should he change, and how should he go about doing it?
LO1 Be able to investigate the performance of a selected small business enterprise
1.1 Produce a profile of a selected small business identifying its strengths and weaknesses. You can bring in other examples of small businesses to support your case.
1.2 Carry out an analysis of the business mentioned/selected in the case study using comparative measures of performance
M1: Demonstrate a graphic presentation/illustration of the scale and scope of the companies (Merit M1). The learners could add Product Life Cycle Model (the evolution of businesses) and the process of NPD (New Product Development) with examples. You can bring other examples of Small Businesses to have a comparison.
LO2 Be able to propose changes to improve management and business performance
2.1 Recommend with justification, appropriate actions to overcome the identified weaknesses in the business in the case study
2.2 Analyse ways in which existing performance could be maintained and strengthened
2.3 Recommend with justification, new areas in which the business could be expanded
LO3 Be able to revise business objectives and plans to incorporate proposed changes
3.1 Produce an assessment of existing business objectives and plans
M3: Present and communicate appropriate findings while using technical language for all the business concepts.
3.2 Revise business plans to incorporate appropriate changes
M2: Use suitable concepts to complete your comparative analysis of the selected small business.
3.3 Prepare an action plan to implement the changes in your selected small business.
LO4 Be able to examine the impact of change management on the operations of the business
4.1 Report on the impact of the proposed changes on the business and its personnel
4.2 Plan how the changes will be managed in the business that you have selected
D3: To achieve D3, you need to use critical reflection to evaluate the effect of changes in your business.
4.3 Monitor improvements in the performance of the business over a given timescale
You are required to write conclusions to your assignment (D1). The conclusion allows you to have the final say on the issues you have raised in your assignment, to summarize your thoughts, to demonstrate the importance of your ideas, and to propel your reader to a new view of the subject. It is also your opportunity to make a good final impression and to end on a positive note. Your conclusion can go beyond the confines of the assignment. The conclusion pushes beyond the boundaries of the prompt and allows you to consider broader issues, make new connections, and elaborate on the significance of your findings.
D2: Take responsibility for managing and organizing activities throughout the assignment. Provide an appropriate table of content, proper referencing and demonstrate an effective approach to independent research
Please, also include:
List of References
Any appropriate supporting documents
LO1 Understand the different approaches to quality management appropriate to commercial operations
- Discuss definitions of quality in terms of business and services provision in general in the hospitality industry
- Illustrate the processes of inspection and assurance especially in the Sheraton Hotels and Resorts
- Discuss a range of approaches to quality management focusing on the case study
- Explain the similarities and differences between the different methods explored in 1.3
LO2 Understand the benefits of quality management in a business and services context
The following 4 criteria should be covered through Power-Point Slides.
As the deputy general manager, you have been asked to make a presentation to your management team on “Quality Management” in the light of several complaints about the service provided in a specific Hyatt Hotel anywhere in the world. Your presentation should include EVERY member of your group and ideally, will be presented using Microsoft Powerpoint Slides. There should be a maximum of 20 slides for the complete presentation in groups of 4-5 learners to demonstrate the following criteria 2.1, 2.2, 2.3 and 2.4. Note you will be assessed based on your own performance, and contribution in the power-point slides and presentation, though the activity can be developed in groups. Consequently, learners would be assessed and graded individually.
2.1 Discuss what is meant by customer satisfaction in a specific Sheraton hotel anywhere in the world
2.2 Explain the meaning of continuous improvement centering around Sheraton Hotels worldwide
2.3 Illustrate the type of added values to be gained in hotels in general
2.4 Describe the types of information made available to customers and the importance is given to effective marketing especially in the Sheraton Hotels and Resorts
LO3 Understand a range of quality controls and how service to the customer can be improved
3.1 Explain how quality management can be measured in the Sheraton Hotels Group
M3: Use a range of sources of information from different other Hospitality related businesses around the globe (ref: 3.1) (Merit M3)
3.2 Evaluate the benefit of user and non-user surveys in determining customer needs in Hotels in general
3.3 List the methods of consultation employed in one quality scheme to encourage participation by underrepresented groups
M1: Give Specific examples with reference to the real life situation in (ref: 3.3) within the industry
3.4 Identify the value of complaints procedures and analyze how they may be used to improve quality in Hospitality Organisations
LO4 Be able to apply the principles of quality management to improve the performance of an organization
4.1 Report on the role of self-assessment in order to determine an organization’s current ‘state of health’
4.2 Evaluate the importance of communication and record keeping focusing on Sheraton Hotel Groups
D3: Give evidence of research to support requirement in (ref: 4.2) (Distinction D3). You can also bring examples from other Hotels to compare and contrast your findings
4.3 Follow guidelines on the stages of staff consultation necessary for effective implementation of a quality scheme
4.4 Propose new systems or modifications to existing systems that could improve service quality in general for the Hospitality Organisations
M2: Demonstrate a graphic presentation/illustration of the current image and future direction of the industry (ref: 4.4) (Merit M2)