Essay: Tools for communicating with customers
GM uses blogs as a tool to communicate with its customers. Blogging ranges from design to green tech.
McDonalds highlights its effort of corporate social responsibility by continuing its blog.
IBM was the first company that allowed its employee blogging. Moreover, every aspect of its business is displayed by thousands of blogs.
Intel also uses blogs, Twitter, and virtual world to develop a point of social media with its software communities.
‘My Starbucks Idea’ was launched by Starbucks so that their customers can blog post their ideas. The best of which, was then used for the improvement of the company.
The employees of Southwest Airlines , shares their stories and communicates directly with customers through the “Nuts about Southwest” blog.
HSBC Business Network was built by HSBC, which uses blogs, videos, and forums to connect with other entrepreneurs (Aaron Uhrmacher, 2008).
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