The pricing factors to consider are the pricing goals; this is the reason for setting the prices of the product. Do they intend to make a profit?
They also need to consider the product cost; this entails the cost of production, law materials, distribution, marketing, transportation and other production factors. Pricing will also be determined by the competitor’s price for beer products. Furthermore they will have to sell the price according to the economic potential of the market. Pricing will also be under the influence of government and authority control. Therefore the have to consider these issues as they set up their prices.
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