Essay: Downward Flow of Communication
Downward flow is the opposite of upward. Information and messages flow from the upper to lower levels of management in an organization.
Managers and senior staff use downward flow to forward performance reports and general work-related instructions (Management Study Guide). This way, subordinate staff is made aware of the expectations of the organization and some of the areas that call for extra attention. Through circulars, memos, letters and group meeting, the managers can convey such information to subordinate staff. Downward flow also calls for managerial staff to ensure messages are communicated accurately to ensure communication is effective.
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