Sample Essay

The advertising industry in UK is considered to be one of the few advertising industries around the world that are known for their vigilant and sophisticated regulation systems. The industry is regulated and supervised through Codes that are designed to specifically ensure the safety of the health and wealth of the audience and customers. While doing so, these Codes also ensure that the advertising parties are always welcomed by a level competing ground that does not discourage them from promoting their products and services in the UK because of any unforeseen and unwanted bias and prejudice. The establishment, regulation and implementation of these Codes is taken as a highly serious matter by the authorities and is attentively seen to by two industry Committees simultaneously, namely the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (Committee of Advertising Practice 2008). The high degree of importance given to the implementation and regulation of these codes can be deduced by the fact that these two industry committees are in turn administered independently by the Advertising Standards Authority (ASA).

The advertising industry in UK is considered to be one of the few advertising industries around the world that are known for their vigilant and sophisticated regulation systems. The industry is regulated and supervised through Codes that are designed to specifically ensure the safety of the health and wealth of the audience and customers. While doing so, these Codes also ensure that the advertising parties are always welcomed by a level competing ground that does not discourage them from promoting their products and services in the UK because of any unforeseen and unwanted bias and prejudice. The establishment, regulation and implementation of these Codes is taken as a highly serious matter by the authorities and is attentively seen to by two industry Committees simultaneously, namely the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (Committee of Advertising Practice 2008). The high degree of importance given to the implementation and regulation of these codes can be deduced by the fact that these two industry committees are in turn administered independently by the Advertising Standards Authority (ASA).

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